At Beauty for Ashes, we believe that beauty is a
unique and personal journey for everyone. Founded
by Jesi Dang Machuca and Rochelle Rodriquez, our
mission is to empower individuals to feel confident
and beautiful in their own skin through expert
makeup artistry and personalized skin care guidance.
Together, Jesi and Rochelle are committed to offering personalized makeup and skincare services that cater to the diverse needs of their clients.
Whether you're preparing for a special event, looking for everyday glam, or seeking expert skincare advice, our team is here to help you shine.
Jesi brings over a decade of experience in the beauty industry, with a strong foundation in chemistry. Her expertise in product formulation and quality standards ensures that the products we use and recommend are not only safe but also highly effective. Jesi has worked with prestigious brands like Chanel, Nars, Elizabeth Arden, IT Cosmetics, and First Aid Beauty. Specializing in bridal makeup since 2015, Jesi is passionate about educating clients of all skin types and tones, helping them discover what works best for their unique needs.
Rochelle Rodriquez is a passionate and creative makeup artist with extensive experience working with top brands such as NARS, Anastasia Beverly Hills, and Too Faced Cosmetics. Based in Kansas City, Rochelle has made her mark by driving sales, increasing brand visibility, and delivering expert education to clients and beauty professionals alike. Her bilingual skills and ability to connect with clients have earned her a reputation for excellence, highlighted by a consistent 100% rating on Brand Partner Surveys.